An agent told me they can get my James Island listing on over 100 websites. Is syndication a real differentiator?

Syndication to dozens of websites happens automatically through the MLS for nearly every listing in James Island, so it is not really a differentiator between agents even though it sounds impressive. What actually varies between agents is pricing strategy, photography quality, and how they follow up with the leads that syndication generates. Brian Beatty leads with those specific differences rather than a website count every listing already gets.