Does an open house actually help sell my Sullivan's Island house, or is it just how agents find new clients?

Open houses generate genuine buyer traffic on Sullivan's Island, but they also reliably generate new client leads for agents, and both things can be true at once. The real value to a seller depends on how much serious, qualified traffic actually walks through versus casual lookers. Brian Beatty tracks who attends and follows up specifically on qualified interest rather than treating an open house as a numbers game.