Does the brokerage name on the sign matter more than the agent on Daniel Island?

The individual agent generally matters more on Daniel Island than the brokerage name on the sign, since day-to-day responsiveness, local pricing knowledge, and negotiation come from the person, not the company logo. A well-known brokerage does add resources and referral networks behind the scenes, which can still help indirectly. Brian Beatty works under Keller Williams Realty, but it's his specific track record on Daniel Island that clients are actually hiring.