Charleston · Other

How much does a price adjustment actually speed up a Folly Beach sale?

A price adjustment on a Folly Beach listing tends to reset buyer attention, since many buyers filter searches by price range and a stale listing simply stops showing up to a fresh pool of them until the number changes. The size of the adjustment needed depends on how far off the original price was from what recent comparable sales actually support. Brian Beatty prices Folly Beach listings against real comparables upfront specifically to avoid needing a reactive adjustment later.

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