Charleston · Selling
How should sellers price a home in this split market?
Pricing in a split market means anchoring to recent comparable sales in your specific price band and neighborhood rather than a broad citywide trend, since different segments of the same market can behave very differently at once. A home priced too high for a slower segment sits longer regardless of what a hotter segment nearby is doing. Brian Beatty builds pricing around the specific segment a home actually competes in.
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