Should I hire an Isle of Palms agent based on how big their social media following is?

A large social media following doesn't necessarily translate into better results on an Isle of Palms sale, since follower count says more about content reach than actual negotiation skill or local pricing accuracy. What matters more is whether that visibility is converting into real showings and offers on comparable Isle of Palms properties. Brian Beatty measures his marketing by actual closed sales on the island, not follower counts.