What is the underpricing momentum strategy in Ladson real estate?

Underpricing momentum is a pricing strategy that lists a Ladson home slightly below its likely market value to generate strong early interest and multiple competing offers, rather than pricing at the top of the range and hoping a buyer meets it. It works best in a market with steady buyer demand and can backfire in a slower one. Brian discusses this approach with sellers who want to test for a bidding scenario before choosing a final price.