Why is algorithmic rent-setting treated as illegal price-fixing?

Algorithmic rent-setting draws antitrust scrutiny when competing landlords use the same pricing software to share sensitive data and coordinate rents, which can function like an agreement among competitors even without any direct conversation between them. That concern centers on collusion between landlords rather than the mere use of software to analyze market data. Brian Beatty prices rentals based on actual comparable listings rather than software that pools data across competing landlords.