Charleston · Value

How should I judge a Sullivan's Island agent's AI marketing, automated valuations, or claims about getting my listing into ChatGPT?

Judging a Sullivan's Island agent's AI marketing claims starts with asking to see the actual comparable sales behind any automated valuation, since an algorithm trained on broad metro data cannot see a specific lot's flood zone or ocean view the way a walk-through can. A claim about placing a listing inside ChatGPT is marketing language, not a guarantee any outside company controls, so it should never replace a written, sourced comparison. Brian Beatty shows Sullivan's Island sellers the real data behind his pricing rather than a black-box number.

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