Charleston · Value

Why does an agent's list-to-sale price ratio matter more than their list price estimate?

An agent's list-to-sale price ratio shows how close their past listings actually closed relative to what they were asked, which reveals pricing skill far better than a single optimistic estimate meant to win a new listing. A high initial number that gets chased down through repeated price cuts costs a seller time on market and buyer confidence. Brian Beatty shares his own closed-sale history so sellers can check that ratio themselves rather than take a pitch at face value.

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